Going Green boosts your marketing potential
As society develops an increasing sense of moral obligation to protect its environment, there has never been a better time for a business to demonstrate its ability to be environmentally responsible.
“The benefits of having a corporate social responsibility (CSR) policy are endless, but work like reducing your carbon footprint is worth even more if you tell your customers and prospects about it” says Clare Trenholm of Kenyon Fraser; a PR-Week rated full- service agency based in Liverpool.
“The fact that you have a CSR policy is positive, but also the fact that your competitors do not, plays to your advantage.” Clare says. This is something M&S capitalised on and were named ‘Company of the year’ by BITC, thus heralding their revival. However, displaying environmentally aware attributes is not just for big brands; SME’s benefit from being environmentally responsible; as publicising CSR adds value, which may swing that crucial tender. Many big companies will want to see the environmental and social credentials of your company before allowing you onto their supply chain."
The positives of maximising value of being green are increasing, as traders on stock markets are now starting to examine businesses through an environmental lens as opposed to just a financial one. Anecdotally, it has been repeatedly suggested that publicising green activities can enhance company profits, as it appeals to consumers extremely conscious about the effects of their buying habits.
It can be said that companies who are known to have green credentials are becoming more in demand as environmental issues push to the forefront of people’s minds, it is certain that being known to be green is a competitive advantage.
Return to article list